New Google rules mean you may lose your search engine position if your website is not mobile friendly or mobile optimised.
Announced back in February, the new Google Mobile Optimisation ranking algorithm is now in force and is aimed at making the internet mobile friendly.
Up to 80 per cent of smaller employers do not currently have a mobile-friendly website, which means sites not considered “mobile friendly” by Google will be punished and pushed down the search results. This essentially means your website presence could literally disappear overnight.
Google say the rules are being implemented to reward web pages that are easier to view and quicker to load on smartphones and tablets. They have confirmed the update will not affect desktop search rankings.
Mobile web traffic has overtaken desktop and nearly half of consumers say they won’t return to a website if it doesn’t load properly on their mobile devices. With these new rules in place, chances are if your site isn’t mobile optimised, they won’t find your business anyway.
Mobile optimisation doesn’t have to be expensive, but could be more costly to your business if you don’t offer the best user experience for the smaller screens.